Książka Managing Strategy Cliff Bowman

Managing Strategy

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
91.90
This new text by Cliff Bowman and David Asch is designed for courses in strategic management, busine...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1995
strony
184
EAN
9780333608883
ISBN
0333608887
Enbook ID
04596051
Waga
368
Wymiary
156 x 234 x 10

Pełny opis

This new text by Cliff Bowman and David Asch is designed for courses in strategic management, business strategy and business policy. It will be particularly suitable for MBAs, post experience students and undergraduates taking a one semester course. It will also appeal to practising managers in a wide range of organisations who are interested in developing a sound understanding of strategic issues. The book avoids an overly theoretical approach, concentrating instead on new ideas concerning the content and process of strategy and blending this with empirical findings in the area. The result is a book which focuses on implementing strategy, taking a more action oriented approach. Case study material arising from many years of teaching in leading management schools world-wide has also been included to make this an ideal text for a variety of courses.

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