Książka Managing Services Nankervis

Managing Services

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
316.11
The rapid increase in global services during the last few decades is without doubt one of the most c...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2005
strony
378
EAN
9780521606516
ISBN
0521606519
Enbook ID
02037227
Waga
681
Wymiary
177 x 247 x 20

Pełny opis

The rapid increase in global services during the last few decades is without doubt one of the most challenging social, cultural, political, and especially economic, forces of our time. Services have supplanted agriculture, manufacturing and resources, as the primary source of international competitive advantage in many countries, providing wealth, employment, and almost unlimited future opportunities for growth, whether in traditional or more innovative forms. This book explores the strategic management of services through an Integrated Services Management Model which links operational, marketing, financial and human resource management functions, within a broad and diverse collection of international, regional, and local service contexts. It contains numerous case examples, student projects and exercises, designed to illustrate common problems and innovative approaches, with a particular focus on the Asia Pacific and Australasian regions.

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