Managing Packaging Design for Sustainable Development - A Compass for Strategic Directions

Autor: Daniel Hellstrom

Język:

Oprawa: Miękka

Wydawca: John Wiley and Sons Ltd

Dostępność: Dostępna u dostawcy

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Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our b...

Informacje o książce

Autor

Daniel Hellstrom

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2017

strony

240

EAN

9781119150930

ISBN

9781119150930

Enbook ID

13539222

Wydawca

John Wiley and Sons Ltd

Waga

466

Wymiary

257 x 172 x 14

Pełny opis

Packaging design is a powerful vehicle for making our lives friendlier, our planet greener and our businesses richer. It is an essential link between the producer and the customer, where it contributes to the positioning and presentation of a product; and on many occasions, the use of the product after purchase. What is missing is a compass that can guide practitioners in the right direction. This is particularly so in the field of packaging where the routes you take may contradict rather than contribute to sustainable development. Managing Packaging Design for Sustainable Development: A Compass for Strategic Directions emphasizes the need to rethink packaging system design, by presenting a strategic packaging design tool; a compass. The compass encourages you to go off-road, to develop and innovate, and to remake the packaging design solution that previously was best practice. Theory and practical applications are balanced by outlining the most crucial tenets of packaging design for sustainability and by illustrating wide range of real-life cases that will inspire and challenge the mindsets of those who apply the compass in packaging design related projects. This is a must-have book for designers, engineers, logisticians, marketers, supply chain professionals and other managers who seek guidance on sustainable solutions through packaging design.

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