Managing Business Interfaces

Name: Managing Business Interfaces
Brand: Springer-Verlag New York Inc.
SKU: 9781402076145
Price: 622.9 PLN
Availability: InStock

Marketing, Engineering, and Manufacturing Perspectives

Autor: A. K. Chakravarty, J. Eliashberg

Język:

Oprawa: Twarda

Wydawca: Springer-Verlag New York Inc.

Dostępność: Dostępna u dostawcy

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Within companies and organizations there is an increased emphasis on making different functional are...

Informacje o książce

Autor

A. K. Chakravarty, J. Eliashberg

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2003

strony

332

EAN

9781402076145

ISBN

1402076142

Enbook ID

01418090

Wydawca

Springer-Verlag New York Inc.

Waga

693

Wymiary

155 x 235 x 23

Pełny opis

Within companies and organizations there is an increased emphasis on making different functional areas work together seamlessly. These developments have led to an increased emphasis on research and practice in business that integrate the functional areas within and between business entities. The research community has recognized the importance of addressing these different, and often conflicting, business perspectives. This has led to research streams that address issues characterizing the domain of business interfaces. These include the benefits of coordination, new product development, product portfolio management, supply chain coordination, and partnerships and collaboration in the Internet space.§MANAGING BUSINESS INTERFACES: Marketing, Engineering, and Manufacturing Perspectives provides state-of-the-art summary as well as new thoughts, in managing business interfaces. Through eleven invited chapters it brings together the latest developments in leading edge research related to new product development, supply chain management, e-business operations, and field studies. The book is organized into four parts: New Products and Existing Product Portfolio Management: §Chapter Authors: Richard M. Franza & Cheryl Gaimon; and Juin-Kuan Chong, Teck-Hua Ho and Christopher S. Tang Supply Chain Coordination: §Chapter Authors: Candace A. Yano & Stephen M. Gilbert; Ganesh Iyer and V. Padmanabhan; and S. Chan Choi, Lei Lei, and Qiang Wang Interfaces in the Internet Space: §Chapter Authors: Richard Steinberg; T.C.A. Bashyam & Uday S. Karmarkar; and Amiya K. Chakravarty Field Studies and Real-World Evidence: §Chapter Authors: Akhilesh Bajaj, Sunder Kekre, & Kannan Srinivasan; K. Ravi Kumar & George C. Hadjinicola; and Uday S. Karmarkar & Milind M. Lele

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Managing Business Interfaces

Marketing, Engineering, and Manufacturing Perspectives

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