Książka Management and Creativity Chris Bilton

Management and Creativity

From Creative Industries to Creative Management

Autor: Chris Bilton
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
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This book explores the relationship between the management of creativity and creative approaches to...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2006
strony
216
EAN
9781405119955
ISBN
1405119950
Enbook ID
04954517
Waga
580
Wymiary
185 x 256 x 18

Pełny opis

This book explores the relationship between the management of creativity and creative approaches to management. * Challenges the stereotypical opposition between 'creatives' and 'suits'. * Draws on the work of management theorists such as Mintzberg and Porter and creativity theorists such as Amabile and Boden. * Draws on the practical experience of individuals working in the creative industries. * Looks at the place of creative organisations and creative business management in a new creative economy, based on ideas, images and information.

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