Angielski
Information products - whether printed or electronic - are the essential vehicles of knowledge without which communication and commerce cannot take place. Organizations depend on them for successful internal and external interaction, but their potential for increasing business value has been largely ignored. This book is the first to define and explain information products and their management as the missing link between knowledge and information strategy on the one hand and design and presentation on the other. It sets out what information products are and how they can add value if part of overall strategy; shows how to audit what they should be doing and what they actually are doing for the company; and presents a change programme for a better management approach which enables the company to get full value from them. The book is written for senior managers responsible for information and knowledge management, corporate communications and IT, and for information professionals, web developers and information designers. Like Elizabeth Orna''s book Practical Information Policies, it is destined to become the passport to clearer thinking on a usually woolly and neglected area of management. It is also an important text for information management, business, IT and web design students.
