Książka Make the Rules or Your Rivals Will Richard Shell

Make the Rules or Your Rivals Will

Autor: Richard Shell
Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
78.63
This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2011
strony
338
EAN
9780615456539
ISBN
0615456537
Enbook ID
11442511
Waga
512
Wymiary
151 x 228 x 27

Pełny opis

This book introduces a dynamic, new framework for using law, litigation, regulation and lobbying as part of competitive business strategy. Every business strategist, entrepreneur, and corporate lawyer needs to understand a basic truth of the modern market -- you must make the legal rules that govern your products and services or one of your competitors will. And it is much easier to stay in business if you are the one writing the rules. Written in a lively style with a host of stories and examples drawn from business history as well as contemporary events, professor G. Richard Shell of the world-famous Wharton School of Business shows how business leaders from Henry Ford and Bill Gates and corporate rivals from Coke to Pepsi have fought and won the battle for legal supremacy.

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