Książka Mail Surveys Thomas W. Mangione

Mail Surveys

Improving the Quality

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
222.86
Students and researchers who want to improve the quality of their mail-survey data collection will f...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1995
strony
144
EAN
9780803946637
ISBN
0803946635
Enbook ID
04713993
Waga
230
Wymiary
139 x 215 x 10

Pełny opis

Students and researchers who want to improve the quality of their mail-survey data collection will find this book invaluable. The author considers such issues as: reducing sampling bias; questioning response errors; and obtaining good response rates from a mail surveys. The book also offers useful insights and tips on: problems to avoid in mail surveys; what type of rating scales to use; open-ended versus closed-ended questions; screening questions and skip instructions; question and response order effects; sampling strategies; and ways to reduce nonresponse errors - for example, by prenotification or incentives.

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