Książka Luxury Marketing Nadine Hennigs

Luxury Marketing

A Challenge for Theory and Practice

Język: Angielski
Oprawa: Miękka
Wydawca: Gabler
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
359.28
The luxury market has transformed from its traditional conspicuous consumption model to a new experi...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2016
strony
416
EAN
9783663205173
ISBN
3663205177
Enbook ID
18052257
Wydawca
Waga
729
Wymiary
168 x 240 x 23

Pełny opis

The luxury market has transformed from its traditional conspicuous consumption model to a new experiential luxury sensibility that is marked by a change in how consumers define luxury. In a global context, it is crucial to understand why consumers buy luxury, what they believe luxury is, and how their perception of luxury value impacts their buying behavior. This handbook aims to provide a holistic approach to luxury marketing with respect to the characteristics and the key challenges and opportunities of luxury brand management. Therefore, the multifaceted contributions by authors from different parts of the world will offer both a research and management perspective of luxury marketing and deliver a concentrated body of knowledge with contributions from diverse elements.

Możesz być zainteresowany

158.58
266.62
77.25

Do Design

Alan Moore
43.88

Luxury World

Mark Tungate
180.82
61.16
63.94
137.23

Hooked

Nir Eyal
60.66
79.04

Sapiens

Yuval Noah Harari
51.13

Ice

Anna Kavan
40.90

Value of Luxury

Beata Stepien
623.83

Marketing Luxury Services

Miguel Angelo Hemzo
252.53
276.26

Klienci, którzy kupili tę książkę, kupili również

660.77

Luxury Selling

Francis Srun
170.89

Neuromarketing

Patrick Renvoise
68.61
67.12
228.29

Atlas of World History

Patrick O'Brien
186.29

Stoned

Aja Raden
45.27
43.88
72.28
248.75

Story of China

Michael Wood
60.66

Jewelry

Melanie Holcomb
158.58

Christian Dior

Oriole Cullen
158.58
87.68

Vogue The Jewellery

Carol Woolton
137.23
155.11

25,000 Years of Jewelry

Maren Eichhorn-Johannsen
154.61