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Love Rules

Name: Love Rules
Brand: University of Minnesota Press
SKU: 9780816637539
Price: 140.91 PLN
Availability: InStock

Silent Hollywood And The Rise Of The Managerial Class

Autor: Mark Garrett Cooper

Język:

Oprawa: Miękka

Wydawca: University of Minnesota Press

Dostępność: Dostępna u dostawcy w małych ilościach

Wysyłamy za 13-18 dni

140.91 zł

Arguing for a sweeping new consideration of the shift from print to cinema as a governing system for...

Informacje o książce

Autor

Mark Garrett Cooper

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2003

strony

296

EAN

9780816637539

ISBN

0816637539

Enbook ID

04729236

Wydawca

University of Minnesota Press

Waga

395

Wymiary

149 x 229 x 15

Pełny opis

Arguing for a sweeping new consideration of the shift from print to cinema as a governing system for organizing modern American social relations, this book uncovers an intimate connection between Hollywood romances of the silent era and the empowerment of a managerial class. During the 1910s and 1920s, American movies told love stories through what rapidly became ubiquitous images. Again and again, silent features showed lovers separated by seeming happenstance and reunited as if by magical forces. Mark Garrett Cooper argues that this "magic" implies the expertise of the corporate movie studio with its hierarchies of professional experts. In other words, the Hollywood love story amounts to a managerial technique. Through close study of such films as Birth of a Nation, Enoch Arden, The Crowd, Why Change Your Wife? and The Jazz Singer, Love Rules shows how cinematic romance offers an object lesson in how to arrange American society--a lesson that implies that such work can be accomplished only by a managerial class. Love Rules offers a boldly original account of how the Hollywood feature film supplanted the "imagined community" of print culture and, in doing so, played a key role in the transformation of American mass culture.