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Licensing Best Practices Set

Name: Licensing Best Practices Set
Brand: John Wiley & Sons Inc
SKU: 9780471794431
Price: 1198.03 PLN
Availability: InStock

Autor: Robert Goldscheider

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: 50 % szansa

Przeszukamy cały świat

1 198.03 zł

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, co...

Informacje o książce

Autor

Robert Goldscheider

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2006

strony

840

EAN

9780471794431

ISBN

0471794430

Enbook ID

04894204

Wydawca

John Wiley & Sons Inc

Waga

2008

Wymiary

186 x 258 x 60

Pełny opis

Companies are increasingly looking to their intellectual property (patents, trademarks, formulas, copyrights, brand names, distributions systems, technologies, etc.) as a profit center. As they try to extract more value from their holdings, some of which have been left dormant for years, many are looking beyond their own core products to partnerships with outside industries. The landscape of licensing today is changing rapidly--and licensing professionals must be aware of the latest developments so that they are prepared to move their companies forward.