Lead Markets

Name: Lead Markets
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 9783790814309
Price: 214.22 PLN
Availability: InStock

Country-Specific Success Factors of the Global Diffusion of Innovations

Autor: Marian Beise

Język:

Oprawa: Miękka

Wydawca: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Dostępność: Dostępna u dostawcy

Wysyłamy za 5-8 dni

214.22 zł

The book answers three questions. First: what is a lead market? Second: what constitutes a lead mark...

Informacje o książce

Autor

Marian Beise

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2001

strony

306

EAN

9783790814309

ISBN

379081430X

Enbook ID

01737838

Wydawca

Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

Waga

500

Wymiary

155 x 235 x 18

Pełny opis

The book answers three questions. First: what is a lead market? Second: what constitutes a lead market? and third: how can companies harness lead markets to generate global innovations? Considering the international, cross-border diffusion of innovations one can observe that a particular technological design such as the facsimile machine, the personal computer or the mobile cellular telephone is often adopted by one country or region ("lead market") much earlier than by other countries. The study suggests a theoretical explanation for the phenomena of lead markets and collects empirical evidence from a detailed case study of the cellular mobile telephone industry. A new innovation development and market entry concept is presented.

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Lead Markets

Country-Specific Success Factors of the Global Diffusion of Innovations

Informacje o książce

Pełny opis

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