Książka Knowledge Discovery for Effective Customer Segmentation Belete Biazen Bezabeh

Knowledge Discovery for Effective Customer Segmentation

Język: Angielski
Oprawa: Miękka
Wydawca: Scholars Press
Dostępność: Dostępna u dostawcy
Wysyłamy za 8-11 dni
219.53
CRM is a process by which an organization maximizes customer satisfaction in an effort to increase l...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2018
strony
124
EAN
9786202311274
Enbook ID
19650654
Wydawca
Waga
203
Wymiary
150 x 220 x 7

Pełny opis

CRM is a process by which an organization maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. On the other hand, customer segmentation is the grouping of customers into different groups based on their common attributes and it is the main part of CRM. CRM is a process by which a company maximizes customer satisfaction in an effort to increase loyalty and retain customers business over their lifetimes. The primary goals of CRM are to build long term and profitable relationships with chosen customers and get closer to those customers at every point of contact

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