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Kikkoman Chronicles

Name: Kikkoman Chronicles
Brand: McGraw-Hill Education - Europe
SKU: 9780071347365
Price: 101.39 PLN
Availability: InStock

A Global Company with a Japanese Soul

Autor: Ronald E Yates

Język:

Oprawa: Twarda

Wydawca: McGraw-Hill Education - Europe

Dostępność: Dostępna u dostawcy

Wysyłamy za 9-15 dni

101.39 zł

The Compelling Saga of One of the World's Oldest Companies.Combining ancient craftsmanship with mode...

Informacje o książce

Autor

Ronald E Yates

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

1998

strony

236

EAN

9780071347365

ISBN

9780071347365

Enbook ID

07180883

Wydawca

McGraw-Hill Education - Europe

Waga

510

Wymiary

235 x 154 x 21

Pełny opis

The Compelling Saga of One of the World's Oldest Companies.Combining ancient craftsmanship with modern technology andmarketing innovations, Japan's Kikkoman Corporation hasquietly become a $2 billion market leader. The KikkomanChronicles is the fascinating story of how Kikkoman changedthe course of international marketing, shrewdly adapting to20th century realities while never truning their backs oncenturies of tradition; how one man envisioned the future ofglobal enterprise, spearheading the first Japanese manufacturing plant of any kind on U.S. soil; and howgenerations of Mogi family leadership have produced one oftoday's most formidable global competitors.More than an authoritative how-to international business, The Kikkoman Chronicles is the spellbinding story of: Shige Maki, the tough and resourceful woman who narrowlyescaped the 17th century siege of Osaka Castle to sow theseeds to today's Kikkoman Corporation. Kikkoman's survivaland adaptation across more than 300 hyears of social andpolitical upheaval in Japan. Innovative strategies Kikkoman has followed to become the world leader in the productionand marketing of soy sauce - an Asian staple.The Kikkoman Chronicles is a one-of-a-kind corporatebiography. By combining anecdotes and stories about Japan'samazing history wth hands-on tips and recommendations forproven international business success, Ronald E. Yates hasproduced an entertaining book that should become required reading for businesspersons and students throughout the world.

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Kikkoman Chronicles

A Global Company with a Japanese Soul

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