Key Business Analytics

Name: Key Business Analytics
Brand: PEARSON Education Limited
SKU: 9781292017433
Price: 177.13 PLN
Availability: InStock

The 60+ Tools Every Manager Needs To Turn Data Into Insights

Autor: Bernard Marr

Język:

Oprawa: Miękka

Wydawca: PEARSON Education Limited

Dostępność: 50 % szansa

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177.13 zł

Key Business Analytics will help managers apply tools to turn data into insights that help them bett...

Informacje o książce

Autor

Bernard Marr

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2016

strony

280

EAN

9781292017433

ISBN

1292017430

Enbook ID

09381851

Wydawca

PEARSON Education Limited

Waga

390

Wymiary

151 x 220 x 16

Pełny opis

Key Business Analytics will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. It includes analysis techniques within the following categories: * Financial analytics - cashflow, profitability, sales forecasts * Market analytics - market size, market trends, marketing channels * Customer analytics - customer lifetime values, social media, customer needs * Employee analytics - capacity, performance, leadership * Operational analytics - supply chains, competencies, environmental impact * Bare business analytics - sentiments, text, correlations Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials: * What is it? * When should I use it? * How do I use it? * Tips and pitfalls * Further reading This essential toolkit also provides an invaluable section on how to gather original data yourself through surveys, interviews, focus groups, etc.

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Key Business Analytics

The 60+ Tools Every Manager Needs To Turn Data Into Insights

Informacje o książce

Pełny opis

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