Irrational Consumer

Name: Irrational Consumer
Brand: Taylor & Francis Ltd
SKU: 9781472413444
Price: 341.61 PLN
Availability: InStock

Applying Behavioural Economics to Your Business Strategy

Autor: Enrico Trevisan

Język:

Oprawa: Twarda

Wydawca: Taylor & Francis Ltd

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

341.61 zł

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consu...

Informacje o książce

Autor

Enrico Trevisan

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2013

strony

154

EAN

9781472413444

ISBN

147241344X

Enbook ID

04804885

Wydawca

Taylor & Francis Ltd

Waga

542

Wymiary

236 x 163 x 14

Pełny opis

Companies of all kinds have fallen into some of the most fundamental of traps when it comes to consumer marketing; in assuming that the motivation that drives their customers is entirely rational. Enrico Trevisan's The Irrational Consumer builds on the ground breaking works on behavioural economics of authors such as Daniel Kahneman and Richard Thaler in order to explain the fundamental drivers of customer decisions and how to incorporate these into your business strategy. Learn how consumers respond to different offer architectures and discounts; why they sometimes struggle to see the wood for the trees in a world of ever-increasing options; what are the rules of thumb they develop for making sense of value. Behavioural economics offers organizations perspectives for engaging with customers, whose views on what to buy are strongly driven by contextual factors, such as the framework and the dynamics of choices. Enrico Trevisan's The Irrational Consumer is your 'must-have' primer to this world.

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Irrational Consumer

Applying Behavioural Economics to Your Business Strategy

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