Książka Internet Strategies Dick Stroud

Internet Strategies

A Corporate Guide to Exploiting the Internet

Autor: Dick Stroud
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 13-18 dni
242.30
The Internet challenges many basic assumptions about the structure of business processes, channels o...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
1998
strony
310
EAN
9780333698518
ISBN
0333698517
Enbook ID
04597845
Waga
561
Wymiary
140 x 216 x 22

Pełny opis

The Internet challenges many basic assumptions about the structure of business processes, channels of distribution, product marketing, competitiveness and resource management. It places new demands on organizations and those determining strategy and direction. There are tools and concepts that can enable managers to face these challenges and give them some appreciation of the consequences of this new technology. In this text, Dick Stroud looks at the business implications of the Internet at a strategic level. Without going into technical details, he looks at what is driving the development of the Internet and how it might impact on a number of aspects of an organization's operations. He then defines strategies that can be adopted and outlines the benefits and weaknesses of each, providing the diagnostic tools to enable managers to make decisions about their own businesses.

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