Internet-Based Customer Value Management

Name: Internet-Based Customer Value Management
Brand: Springer International Publishing AG
SKU: 9783319098548
Price: 207.85 PLN
Availability: InStock

Developing Customer Relationships Online

Autor: Tymoteusz Doligalski

Język:

Oprawa: Twarda

Wydawca: Springer International Publishing AG

Dostępność: Dostępna u dostawcy

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This book advises on management of customer value on the internet, and more specifically, on how to...

Informacje o książce

Autor

Tymoteusz Doligalski

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2014

strony

152

EAN

9783319098548

ISBN

3319098543

Enbook ID

05153398

Wydawca

Springer International Publishing AG

Waga

390

Wymiary

163 x 242 x 13

Pełny opis

This book advises on management of customer value on the internet, and more specifically, on how to incorporate the internet in the process of delivery of proposed values to customers. It presents Customer value management as a managerial approach in which customers are perceived as the company s asset, the value of which may be measured and increased through organization of the processes around customer relationships. Ultimately, this process benefits leads to increasing value to customers, the company and as well to the company s shareholders and other stakeholders.§§The main goal of this book is to present the possibilities of internet-based customer value management and a model describing this process. Compared to numerous publications on the use of the Internet in marketing, this book attempts rather at describing a management approach to customer relationships than at presenting a particular tool of e-marketing. Moreover, the deliberations are not limited by branches or sectors differences in the approach towards customer value management are perceived through the prism of different types of value exchange between the company and customers.§

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Internet-Based Customer Value Management

Developing Customer Relationships Online

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