Książka Integrated Communication Esther Thorson

Integrated Communication

Język: Angielski
Oprawa: Miękka
Dostępność: 50 % szansa
Przeszukamy cały świat
304.94
Building brands through integrated marketing is an approach being used by all top-level marketing st...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2016
strony
396
EAN
9781138992535
ISBN
9781138992535
Enbook ID
10061080
Waga
453
Wymiary
152 x 229

Pełny opis

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

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