Institutional Arrangements and Competitive Posture

Name: Institutional Arrangements and Competitive Posture
Brand: VDM Verlag
SKU: 9783639294347
Price: 252.6 PLN
Availability: InStock

Effects of Company Structures in the Commercial Printing Industry

Autor: Thomas Mejtoft

Język:

Oprawa: Miękka

Wydawca: VDM Verlag

Dostępność: Na zamówienie

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252.60 zł

Vertical integration is a way to achieve competitive advantages in the commercial printing industry...

Informacje o książce

Autor

Thomas Mejtoft

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2010

strony

152

EAN

9783639294347

ISBN

3639294343

Enbook ID

06836505

Wydawca

VDM Verlag

Waga

231

Wymiary

152 x 229 x 9

Pełny opis

Vertical integration is a way to achieve competitive advantages in the commercial printing industry and is a widely used strategy in Sweden. Being able to contract full service companies is appreciated by customers to printing houses, especially direct customers, due to their need for a supplier of complete solutions for printed matters. Consequently, a vertically integrated company can provide value added services which makes it possible for customers to minimize their organization regarding production and purchasing of printed matters. Other reasons for vertical integration are the need to ensure fast deliveries to customers and having a steady supply of appropriate jobs. Vertical integration can, however create inflexibility due to ownership and employment. The findings suggest that cooperation can be used to achieve fast access to valuable resources, such as production equipment and knowledge, and, hence, increase printing houses' resource flexibility. Nevertheless, it is common to combine vertical integration with cooperation to create competitive advantages and make a company more flexible and dynamic toward market changes.

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Institutional Arrangements and Competitive Posture

Effects of Company Structures in the Commercial Printing Industry

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