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Książka Innovation Process Lettig

Innovation Process

How Knowledge is Generated

Autor: Lettig
Język: Angielski
Oprawa: Książka
Wydawca: EMS GEODIF
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-17 dni
104.29 zł
The book offers insights and strategies to help companies and managers generate and manage knowledge...

Informacje o książce

Autor
Lettig
Język
Angielski
Oprawa
Książka - Książka
Data wydania
2024
strony
216
EAN
9782386301124
Enbook ID
46093262
Wydawca
EMS GEODIF
Waga
1

Pełny opis

The book offers insights and strategies to help companies and managers generate and manage knowledge, enabling the successful implementation of innovations and digitalization projects. It outlines the customer and employee engagement activities necessary to transform information into actionable knowledge. By addressing the pragmatic applicability of the innovation process for fostering a growth mindset and customer centricity, the book emphasizes that information becomes knowledge only when sorted and given context and made usable by the company. Developed using case studies and interviews from the financial services, life sciences, and technology industries, the book introduces a pragmatic innovation process and knowledge generation framework. It presents seven practical guidelines to support managers in achieving their innovation goals.

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