Innovation Management

Name: Innovation Management
Brand: Bloomsbury Publishing
SKU: 9781350337978
Price: 935.46 PLN
Availability: InStock

Autor: Goffin, Keith (Cranfield School of Management, UK), Mitchell, Rick (Cranfield School of Management, UK)

Język:

Oprawa: Twarda

Wydawca: Bloomsbury Publishing

Dostępność: Na zamówienie

Wysyłamy za 17-26 dni

935.46 zł

Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport wi...

Informacje o książce

Autor

Goffin, Keith (Cranfield School of Management, UK), Mitchell, Rick (Cranfield School of Management, UK)

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2025

strony

496

EAN

9781350337978

Enbook ID

46799589

Wydawca

Bloomsbury Publishing

Waga

897

Wymiary

178 x 254

Pełny opis

Managing innovation is like competing in an Olympic Pentathlon—excellent performance in one sport will not win you the medal. This textbook explores how top performance in 5 key areas—ideation, prioritization, implementation, strategy, and people and organization—is essential to success in today’s ever-changing business landscape.

Structured around the authors’ original Innovation Pentathlon framework, the book explains what innovation is, why it is important and how it can be managed. Built upon the authors’ extensive experience and with case studies covering companies from Tetley Tea to Singapore Airlines, this is a vital resource for students aiming to succeed in both their academic and professional lives.

New to this edition:

- Embedded critical reflections on all aspects of management combined with practical ‘management recommendations’, ensuring the textbook is highly relevant to current practicing managers while preparing students for their management careers post-study.

- Extended chapter on innovation management in the service industries to reflect the increased importance of this sector.

With a careful balance of both theory and practice, an improved structure and a new and updated companion website, this is the essential companion for upper-level undergraduate, postgraduate and MBA students of innovation management.

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