Innovation and Creativity

Name: Innovation and Creativity
Brand: Edward Elgar Publishing Ltd
SKU: 9781781004326
Price: 695.29 PLN
Availability: InStock

Pillars of the Future Global Economy

Autor: Filip De Beule, Ysabel Nauwelaerts

Język:

Oprawa: Twarda

Wydawca: Edward Elgar Publishing Ltd

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-20 dni

695.29 zł

This book brings together different insights into the importance of innovation and creativity to bui...

Informacje o książce

Autor

Filip De Beule, Ysabel Nauwelaerts

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2013

strony

304

EAN

9781781004326

Enbook ID

04844275

Wydawca

Edward Elgar Publishing Ltd

Waga

581

Wymiary

156 x 234 x 21

Pełny opis

This book brings together different insights into the importance of innovation and creativity to build competitiveness in the European industry and society from different angles. The authors first look at how European countries and their policies have fared on innovation and creativity measures. They go on to examine multinational companies in particular, analyzing research and innovation at the headquarters and subsidiary level and the linkages between them. Looking at the management of innovation in firms and subsidiaries, they gain insights into how firms can innovate more effectively and efficiently. The study examines the role of management control and culture in stimulating creativity as well as an important driver of innovation. The chapters in the book are also complementary in the sense that they include qualitative as well as quantitative studies, from academic researchers to people working in the field. Researchers, professors, managers, students and policymakers interested in innovation, creativity, knowledge, multinational companies, competitiveness and Europe will be enlightened on how to be more creative and innovative.

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Pillars of the Future Global Economy

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