Industry Trends in Cloud Computing

Name: Industry Trends in Cloud Computing
Brand: Springer International Publishing AG
SKU: 9783319876931
Price: 698.21 PLN
Availability: InStock

Alternative Business-to-Business Revenue Models

Autor: David Dempsey, Felicity Kelliher

Język:

Oprawa: Miękka

Wydawca: Springer International Publishing AG

Dostępność: Dostępna u dostawcy

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Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the ke...

Informacje o książce

Autor

David Dempsey, Felicity Kelliher

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2018

strony

205

EAN

9783319876931

Enbook ID

21375712

Wydawca

Springer International Publishing AG

Waga

454

Wymiary

148 x 210 x 13

Pełny opis

Exploring the Cloud Computing (CC) commercial landscape as it matures; this book asserts that the key ingredient in sustaining the Software as a Service (SaaS) business model is subscription renewal. Chronicling the evolution and future trajectory of the CC concept, the authors examine the new paradigm it is creating for the distribution of computer software applications among business-to-business (B2B) clients. CC enabled SaaS has been fundamentally changing the revenue expectations and business model for the application software industry, and impacting on how SaaS providers pursue, acquire and retain B2B clients. Securing SaaS subscription renewal is critical to the survival and prosperity of this business as attrition can have a significant impact on the financial viability of SaaS businesses based on this model. Focusing on the B2B client and the SaaS industry dependency on renewal subscriptions delivered through the CC channel, the primary research presented in this book seeks to examine the key drivers behind the B2B SaaS subscription renewal decision and, in doing so, to explore the recurring revenue framework for the Cloud SaaS business.

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Industry Trends in Cloud Computing

Alternative Business-to-Business Revenue Models

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