Indispensable

How To Become The Company That Your Customers Can't Live Without

Autor: Joe Calloway

Język:

Oprawa: Twarda

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

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A five-step strategy for turning a commodity into a necessity When products and services become int...

Informacje o książce

Autor

Joe Calloway

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2005

strony

240

EAN

9780471703082

ISBN

0471703087

Enbook ID

04893161

Wydawca

John Wiley & Sons Inc

Waga

476

Wymiary

232 x 153 x 21

Pełny opis

A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Renowned business consultant Joe Calloway looks at how real companies have made their product or service "mission critical," and satisfied customers in the process. Indispensable goes straight to the heart of the issue and reveals how successful companies-of any size, in virtually any manufacturing, selling, or service endeavor-achieve market leadership through The Five Drivers of fierce customer loyalty. Indispensable shows readers how to: Create and sustain momentum: overcome organizational inertia and keep moving forward Develop habitual dependability: make consistency of performance a defining characteristic Connect continuously See the Big Picture Outcome: create compelling customer experiences Engage, Enchant, Enthrall: make magic in the marketplace With interviews, detailed case studies, and dozens of real-world, effective customer service ideas and initiatives, Indispensable is just what today's forward-thinking businesses need.

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Indispensable

How To Become The Company That Your Customers Can't Live Without

Informacje o książce

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