Książka India Reloaded Sinha Dheeraj

India Reloaded

Autor: Sinha Dheeraj
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
170.06
Brands and businesses from across the globe have tried to leverage the India opportunity, based upon...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2015
strony
184
EAN
9781137367099
ISBN
1137367091
Enbook ID
09211444
Waga
376
Wymiary
357 x 147 x 20

Pełny opis

Brands and businesses from across the globe have tried to leverage the India opportunity, based upon simplistic and widely-held assumptions. This book takes a critical look at these myths and contradictions from an inside perspective, presenting a fresh and nuanced perspective on the opportunities that the Indian market offers. It draws upon a wealth of data, from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

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