Książka Inclusive Branding K. Schmidt

Inclusive Branding

The Why and How of a Holistic Approach to Brands

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
357.98
Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as a...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2002
strony
210
EAN
9781349430154
Enbook ID
12043594
Waga
293
Wymiary
140 x 216 x 13

Pełny opis

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral - indeed leading - element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organisations in a variety of industries show the practical necessity of holistic brand thinking, and its results.

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