Książka Improving Survey Questions Floyd J. Fowler

Improving Survey Questions

Design and Evaluation

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
224.12
What is a good question? Although there are several potential sources for error in survey data, the...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
1995
strony
200
EAN
9780803945838
ISBN
0803945833
Enbook ID
04713971
Waga
284
Wymiary
140 x 216 x 12

Pełny opis

What is a good question? Although there are several potential sources for error in survey data, the validity of surveys is dependent upon the design of the question asked. This invaluable book shows how to word and format questions that will evoke the kind of answers for which they are designed and how to evaluate empirically survey questions. In addition, the book covers: how to write good questions aimed at collecting information about objective facts and events; measuring subjective phenomena; some alternative methods for attacking common measurement problems; how to evaluate the extent to which questions are consistently understood and administered; and how to evaluate the data resulting from a set of questions.

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