Images, Issues, and Attacks

Name: Images, Issues, and Attacks
Brand: Lexington Books
SKU: 9780739115466
Price: 232.28 PLN
Availability: InStock

Television Advertising by Incumbents and Challengers in Presidential Elections

Autor: E. D. Dover

Język:

Oprawa: Miękka

Wydawca: Lexington Books

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

232.28 zł

Images, Issues, and Attacks explores important differences between incumbents and challengers in the...

Informacje o książce

Autor

E. D. Dover

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2006

strony

190

EAN

9780739115466

ISBN

0739115464

Enbook ID

04902520

Wydawca

Lexington Books

Waga

304

Wymiary

153 x 229 x 17

Pełny opis

Images, Issues, and Attacks explores important differences between incumbents and challengers in the uses of televised advertising in modern presidential elections. Elections since 1956 can be divided into three categories: elections with strong incumbents, the incumbent wins; elections with weak incumbents, the incumbent loses; and elections with surrogate incumbents, the vice president runs. Incumbent and challenger advertising emphasizes personal imagery, links the imagery to specific issues, and attacks rivals for opposing those images and issues. The first part of the book describes how incumbents and challengers used these themes in the elections from 1980 to 2000. The second part applies those findings to the 2004 election and shows how George W. Bush presented himself as a strong incumbent and how he and his challengers varied their mix of images, issues, and attacks over different periods of the election campaign.

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Images, Issues, and Attacks

Television Advertising by Incumbents and Challengers in Presidential Elections

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również