Książka How to Research Trends (Revised Edition) Els Dragt

How to Research Trends (Revised Edition)

Move Beyond Trendwatching to Kickstart Innovation

Autor: Els Dragt
Język: Angielski
Oprawa: Miękka
Wydawca: BIS
Dostępność: Dostępna u dostawcy w małych ilościach
Wysyłamy za 13-18 dni
116.66
Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future,...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2023
strony
200
EAN
9789063696825
Enbook ID
43823069
Wydawca
BIS
Waga
530
Wymiary
180 x 230

Pełny opis

Welcome to the all-new, revised and revamped edition! Embark on an exciting journey into the future, using trend research as your compass.

Take a deep dive into the future with this book as your trusty companion. "How to Research Trends" shows you how to navigate and explore using the powerful tool of trend research. Learn how to scan the environment for signs of change, analyze trend spots, and apply insights to kickstart innovation.

This revised edition is designed for professionals who want to incorporate trend research into their own work. It features new interviews with professionals and agencies, as well as new theories, including Shalom Schwartz's human values model and Sharpe's Three Horizons Framework. Learn how to use trend research to explore the future, and you'll be prepared for change and the uncertainties it brings.

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