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How to Get Referrals - The Mental Health Professionals Guide to Strategic Marketing

Autor: Linda L. Lawless, G. Jean Wright

Język:

Oprawa: Miękka

Wydawca: John Wiley & Sons Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

347.67 zł

Now more than ever, it's critical for mental health professionals to find new ways to succeed in tod...

Informacje o książce

Autor

Linda L. Lawless, G. Jean Wright

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2000

strony

336

EAN

9780471297918

ISBN

0471297917

Enbook ID

04889570

Wydawca

John Wiley & Sons Inc

Waga

621

Wymiary

192 x 235 x 17

Pełny opis

Now more than ever, it's critical for mental health professionals to find new ways to succeed in today's competitive marketplace. Written by health niche marketing specialists Linda Lawless and Jean Wright, this book provides step-by-step guidelines to get referrals by building and leveraging relationships with other professionals, community leaders, and the media. You'll find out how to develop three primary skills that are essential to weaving a sustainable practice: How to interact with and relate to the local community and region. From setting up community forums to creating discussion groups, you'll discover new ways to gain clients in your area. How to work with managed care organizations and professional associations. Find out how to help your practice grow by taking advantage of the services provided by other professionals and organizations. How to network with the World Wide Web community. Learn which sites to visit and how to best reach potential clients. Each chapter is organized to assist mental health professionals in developing a strategic marketing plan for getting referrals from: Physicians Attorneys Religious Leaders Educators and the Educational Community Managed Care Organizations Mental Health and Complementary Healthcare Professions The Community How to Get Referrals is an excellent guide for getting the referrals necessary for a successful practice. With its concrete, practical advice on building networks and securing client recommendations, this book is a must for any healthcare professional!