Książka How Behavior Spreads Damon Centola

How Behavior Spreads

Autor: Damon Centola
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
184.93
New social movements, technologies, and public-health initiatives often struggle to take off, yet ma...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2018
strony
312
EAN
9780691175317
ISBN
9780691175317
Enbook ID
18210109
Waga
630
Wymiary
166 x 242 x 27

Pełny opis

New social movements, technologies, and public-health initiatives often struggle to take off, yet many diseases disperse rapidly without issue. Can the lessons learned from the viral diffusion of diseases be used to improve the spread of beneficial behaviors and innovations? In How Behavior Spreads, Damon Centola presents over a decade of original research examining how changes in societal behavior--in voting, health, technology, and finance- occur and the ways social networks can be used to influence how they propagate. Centola's startling findings show that the same conditions accelerating the viral expansion of an epidemic unexpectedly inhibit the spread of behaviors.

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