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Książka Hooked - How Leaders Connect, Engage and Inspire with Storytelling Gabrielle Dolan

Hooked - How Leaders Connect, Engage and Inspire with Storytelling

Autor: Gabrielle Dolan, Yamini Naidu
Język: Angielski
Oprawa: Miękka
Wydawca: John Wiley & Sons Inc
Dostępność: Dostępna u dostawcy
Wysyłamy za 9-15 dni
85.88 zł
How to use storytelling to move people to action In today's hyper-competitive business environment,...

Informacje o książce

Autor
Gabrielle Dolan, Yamini Naidu
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2013
strony
216
EAN
9781118637623
ISBN
1118637623
Enbook ID
02470680
Wydawca
John Wiley & Sons Inc
Waga
274
Wymiary
140 x 205 x 11

Pełny opis

How to use storytelling to move people to action In today's hyper-competitive business environment, leaders who can engage and inspire their teams and organisations have a distinct advantage. Using the art of effective storytelling, leaders can defeat information overload to inspire the emotion and effort needed to adopt new strategies, attract new clients, or win new business. Dry facts and data fade from memory over time, but an engaging story is difficult to forget. In Hooked, communication and business storytelling experts Gabrielle Dolan and Yamini Naidu use real-world examples and proven, effective techniques to teach the skill of great business storytelling. They explain what good storytelling is, why business leaders need to learn it, how to create effective stories, and how to practice for perfection. * Offers proven advice on telling engaging, inspiring stories * Includes real-world examples and case studies of what to do and not to do * Features tips, lists, checklists, business models, worksheets, links to online quizzes, and other valuable resources For CEOs and other business leaders who need to communicate more effectively and persuasively, Hooked offers effective techniques and valuable guidance.

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