Forget trying to be everything to everyone and trying to be seen everywhere to attract clients.
There are only two ways to get clients-
1) Be found when people are looking for services you provide and,
2) Make customers think of you when they're not (looking for your services).
That's all you need to know to create unbeatable focus and clarity to build and grow the business of your dreams.
Whether you long to escape your 9 to 5, scale your business into a multi-million dollar operation, or just live more and work less, Home Pros Marketing Made Simple will help you get there.
This step-by-step guide to building the business of your dreams teaches:
- How Shanna invented and reinvented her business as the world changed (including launching a six-figure business in year one and doubling it in year two, plus surviving a partnership dissolution and a global pandemic)
- How to assess big picture vision as well as how to map out - and execute- all the nitty-gritty details
- How to identify exactly what kind of work you want to do
- How to write concise messaging that will speak directly to your dream clients
- How to make the most of social media with specific strategies and tactics you can implement today
- How to position your business on Google so your local clients can find you (with specific tactics, search engine optimization strategies, and exact keywords to implement)
- How to make adaptability a key strength to keep going when the going gets tough
Bonuses include:
- Worksheets such as a one-page vision plan and a daily planner
- Scripts to pitch yourself for local and national media, how to ask for reviews and testimonials, and how to have hard conversations like enforcing a service agreement and following up on unpaid invoices
- Mindset mantras to keep you moving forward
About the Author
Host of the popular podcast Home Pros Marketing Made Simple, Shanna Goodman has helped thousands of small business owners build businesses that give them life. She works directly with small business owners as well as contributes to Business Insider, Fit Small Business, and Create & Cultivate. Shanna is also a proud member of ISSA Residential and the National Association of Productivity and Organizing Professionals (NAPO).
Editorial Reviews
Home Pros Marketing Made Simple is jam-packed with worksheets, scripts, and frameworks to help you go from talking about growing your small business to actually getting it done. Through case studies and anecdotes, Goodman breaks down complicated concepts while providing an easy-to-digest and execute playbook for the modern entrepreneur. I love Goodman's voice and focus on the digital landscape. No matter your expertise, this book is worth a read!
- Alyse Kalish, editor at Business Insider
Home Pros Marketing Made Simple serves as a poignant reflection of the experiences of small business owners, giving voice to the issues of burnout, isolation, and adversity. It goes a step further by providing a practical blueprint for transforming your company into a business that aligns with your individual goals, not just those of others.
Shanna's candid and relatable writing style shines as she imparts invaluable insights on navigating this industry. Her guidance not only fosters personal satisfaction and purpose but also prioritizes personal growth and fulfillment within the context of your own business.
Shanna's authenticity, self-awareness, and genuine commitment to assisting readers in establishing their presence in both the market and their personal lives are evident throughout the book, making it a must-read for small business owners seeking growth and balance.
- Amber Starling, founder & owner of Good Witch Cleaning
