Guerrilla Marketing

Name: Guerrilla Marketing
Brand: VDM Verlag
SKU: 9783639178364
Price: 216.86 PLN
Availability: InStock

The Power of Flyer Distribution

Autor: Yuux Lin

Język:

Oprawa: Miękka

Wydawca: VDM Verlag

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-21 dni

216.86 zł

The marketing research in this dissertation was conducted in Portsmouth UK in 2006. Marketing plays...

Informacje o książce

Autor

Yuux Lin

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2009

strony

116

EAN

9783639178364

ISBN

363917836X

Enbook ID

06826087

Wydawca

VDM Verlag

Waga

181

Wymiary

152 x 229 x 7

Pełny opis

The marketing research in this dissertation was conducted in Portsmouth UK in 2006. Marketing plays an essential part in the growth and success of a business and the more creative marketing campaigns are being executed, the higher success rates they will achieve. Guerrilla marketing is a phenomenon which has been discovered as an unconventional marketing tactic and it has been carried out for decades. However, the research on guerrilla marketing is in its infancy and the author had therefore chosen to bring up research-based evidence with this study. The main research question is to what extent flyer distribution meets the criteria for successful guerrilla marketing. The dissertation has been awarded with a merit degree which helped the author achieve her masters degree in multimedia marketing with a merit award.

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The Power of Flyer Distribution

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