Grounded Theory

Name: Grounded Theory
Brand: SAGE Publications Inc
SKU: 9780761966821
Price: 494.86 PLN
Availability: InStock

A Practical Guide for Management, Business and Market Researchers

Autor: Christina Goulding

Język:

Oprawa: Twarda

Wydawca: SAGE Publications Inc

Dostępność: Dostępna u dostawcy

Wysyłamy za 14-20 dni

494.86 zł

Written with a clarity of style and a practical slant throughout, this book represents a primer for...

Informacje o książce

Autor

Christina Goulding

Język

Angielski

Oprawa

Książka - Twarda

Data wydania

2002

strony

186

EAN

9780761966821

ISBN

076196682X

Enbook ID

04686320

Wydawca

SAGE Publications Inc

Waga

440

Wymiary

156 x 234 x 18

Pełny opis

Written with a clarity of style and a practical slant throughout, this book represents a primer for organizational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualise grounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context."Grounded Theory" is different from other texts on four levels. It offers an overview of qualitative methods in general and locates grounded theory in this context. It compares and contrasts the various grounded theory approaches in an accessible manner. It offers an in-depth case study for students and researchers to follow/use. It provides a critique of the methodology itself. This title is an essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

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Grounded Theory

A Practical Guide for Management, Business and Market Researchers

Informacje o książce

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