Książka Green Branding Oliver Errichiello

Green Branding

Basics, Success Factors And Instruments For Sustainable Brand And Innovation Management

Język: Angielski
Oprawa: Miękka
Wydawca: Springer
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
293.35
The book analyzes the success factors of ecological and social brands and offers insights into the s...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2022
strony
147
EAN
9783658360597
Enbook ID
38508390
Wydawca
Waga
267
Wymiary
155 x 235 x 10

Pełny opis

The book analyzes the success factors of ecological and social brands and offers insights into the strategies of modern corporations, family businesses and social enterprises. What are the characteristics of successful "green brands" in the long term? How can they be effectively developed, managed and communicated? Based on business administration, brand sociology and social psychology, the authors describe overarching structural features and demonstrate solutions step by step using concrete examples. Experiences in the development and Europe-wide implementation of the green brand "wooden radio" form the basis for numerous recommendations that can be directly implemented. The reader receives clear analysis and implementation tools to anchor already existing sustainable brands in daily business and to develop young brands in a planned manner. The 2nd edition has been extensively revised and supplemented with current examples.Inspiring for all who want to make green brands strong. Translated with www.DeepL.com/Translator (free version)

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