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Książka Greece: Lights, Camera.... Travel! Romy Assadourian

Greece: Lights, Camera.... Travel!

Analysis on the process of attracting filmmakers and the way their films can contribute to strengthen destination brands

Autor: Romy Assadourian
Język: Angielski
Oprawa: Miękka
Wydawca: LAP Lambert Academic Publishing
Dostępność: Dostępna u dostawcy
Wysyłamy za 8-11 dni
221.32 zł
Film is of increasing importance to a destination since it can put a place on the map and is more ef...

Informacje o książce

Autor
Romy Assadourian
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2011
strony
156
EAN
9783846558171
Enbook ID
06862079
Wydawca
LAP Lambert Academic Publishing
Waga
250
Wymiary
150 x 220 x 9

Pełny opis

Film is of increasing importance to a destination since it can put a place on the map and is more effective than tourism advertisements as it is viewed by millions of people. The purpose of this thesis is to get insight in the way Greece attracts foreign film producers to the country and in what way these films can contribute to the destination branding of Greece. More specifically, this thesis presents the case study of the film Mamma Mia! which has been shot in Greece in 2008. The way this film can contribute to the destination promotion of Greece has been explored, as well as the reasons for Dutch tourists for wanting to visit a specific destination because of film. By means of analysis and interviews with key persons in the tourism industry and film industry of Greece main issues were discovered. The results are used for recommendations to the Greek National Tourism Organisation / Ministry of Tourism on how to position Greece as an interesting filming location to attract more foreign film producers to the country. Next to that it can be used for recommendations on the promotion of films that take place in Greece, in order to attract more tourists to Greece.

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