Greater Goal: Connecting Purpose and Performance

Name: Greater Goal: Connecting Purpose and Performance
Brand: Berrett-Koehler
SKU: 9781609942885
Price: 64.69 PLN
Availability: InStock

Autor: Ken Jennings

Język:

Oprawa: Miękka

Wydawca: Berrett-Koehler

Dostępność: Dostępna u dostawcy w małych ilościach

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64.69 zł

A purpose-driven organization, one aligned around a goal that goes beyond the bottom line to touch o...

Informacje o książce

Autor

Ken Jennings

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2012

strony

168

EAN

9781609942885

ISBN

1609942884

Enbook ID

04436069

Wydawca

Berrett-Koehler

Waga

212

Wymiary

140 x 215 x 12

Pełny opis

A purpose-driven organization, one aligned around a goal that goes beyond the bottom line to touch on deeper human aspirations, is one of the most powerful forces on earth. But simply having a greater goal, important as that is, isn't enough. Leaders also have to know how to make that goal the foundation of their overall strategy, and how to execute that strategy while staying true to the larger purpose. Using a business fable format, Ken Jennings and Heather Hyde lay out a five point plan they call "The Star Model" that guides leaders through the process of creating profoundly motivating purpose, achieving enthusiastic buy-in from the organization, and aligning an entire organization, at all levels, to this greater goal. Incorporating their research and many years of experience in strategic advisory services, executive development, and culture change, Jennings and Hyde tell the story of Alex Beckley, the new president of a medical products company who receives a dramatic wake-up call that demands he live and lead differently. The Star Model transforms not only his work life, but his personal life as well.

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