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Książka Good for Business Andrew Benett

Good for Business

Autor: Andrew Benett
Język: Angielski
Oprawa: Miękka
Wydawca: PALGRAVE MACMILLAN
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
68.91 zł
Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming...

Informacje o książce

Autor
Andrew Benett
Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2010
strony
256
EAN
9780230103450
ISBN
0230103456
Enbook ID
04039683
Wydawca
PALGRAVE MACMILLAN
Waga
262
Wymiary
144 x 225 x 22

Pełny opis

Today, having a respected brand matters a lot, and corporations from Wal-Mart to GE are transforming the way they do business to earn their customers' loyalty. In this timely book, a diverse group of branding gurus illustrate how the most dynamic companies of today are charting a new path for the corporate brand of tomorrow through four key elements: Purpose beyond Profit, Humanized Leadership, Corporate Consciousness, and Collaborative Partnerships. Going forward, corporate culture and social responsibility will sit at the center of brand strategy.

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