Książka Good Corporate Citizen Doris Rubenstein

Good Corporate Citizen

A Practical Guide

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
182.53
Corporate citizenship refers to the way a company integrates basic social values with everyday busin...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2004
strony
216
EAN
9780471475651
ISBN
0471475653
Enbook ID
04891367
Waga
602
Wymiary
188 x 263 x 18

Pełny opis

Corporate citizenship refers to the way a company integrates basic social values with everyday business practices, operations and policies. A corporate citizenship company understands that its own success is intertwined with societal health and well being. Therefore, it takes into account its impact on all stakeholders, including employees, customers, communities, suppliers, and the natural environment. This handbook draws from the author's experience crafting and implementing philanthropic and volunteer strategies with companies such as IBM, Exxon, Mobil, 3M, and General Mills. A step--by--step primer on creating a comprehensive corporate citizenship program, The Good Corporate Citizen lays out how companies can maximize this exciting new trend. Doris Rubenstein (Minneapolis, MN) has worked for over 25 years with some of America's most respected nonprofit organizations.

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