Globalization in a Glass

Name: Globalization in a Glass
Brand: BLOOMSBURY ACADEMIC
SKU: 9781350327856
Price: 169.05 PLN
Availability: InStock

Autor: Peter Scholliers, Amy Bentley

Język:

Oprawa: Miękka

Wydawca: BLOOMSBURY ACADEMIC

Dostępność: Dostępna u dostawcy

Wysyłamy za 10-18 dni

169.05 zł

The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globaliza...

Informacje o książce

Autor

Peter Scholliers, Amy Bentley

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2024

strony

192

EAN

9781350327856

ISBN

1350327859

Enbook ID

44598905

Wydawca

BLOOMSBURY ACADEMIC

Waga

454

Wymiary

156 x 234 x 25

Pełny opis

The spread of Pilsner beer from its inception in 1842 clearly shows the changes wrought by globalization in an age of empire. Its rise was dependent not only on technological innovations and faster supply chains, but also on the increased connectedness of the world and the political and economic structures of empire. Drawing upon a wide range of archival sources from Europe, the Americas, and Sub-Saharan Africa, this study traces the spread of industrial beer brewing in Europe from the late 18th to the early 20th century to show how a single beer style became the global favourite through advances in science, business and imperial power.

In highlighting the evolution of consumer tastes through changing hierarchical relationships between the British metropole and colonies, as well as the evolution of business organizations and practices, Globalization in a Glasscontributes to ongoing debates about globalization, empire, and trade. It argues that, despite the might and power of the British Empire as a colonizing force, the effects of globalization, imperial trade networks, and colonial migration led to the domination of the most popular Continental European style of beer, the Pilsner, over British-style ales.

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Najczęściej wyszukiwane

Categories

Authors

Publishers

Produkty

Produkty

Globalization in a Glass

Informacje o książce

Pełny opis

Możesz być zainteresowany

Klienci, którzy kupili tę książkę, kupili również