Książka Globalization, Development and the Mass Media Colin Sparks

Globalization, Development and the Mass Media

Autor: Colin Sparks
Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
566.63
Development, Globalization and the Mass Media gives a comprehensive and critical account of the theo...

Informacje o książce

Autor
Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2007
strony
264
EAN
9780761961611
ISBN
0761961615
Enbook ID
04686074
Waga
634
Wymiary
178 x 245 x 22

Pełny opis

Development, Globalization and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. The first: the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread 'modernity' by way of using the media through to alternative perspectives based on encouraging participation in development communication. The second: the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.

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