Książka Global Strategy Andrew Inkpen

Global Strategy

Creating and Sustaining Advantage across Borders

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-18 dni
201.32
Global Strategy deals with the question of how firms can compete in a global environment. Andrew Ink...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2005
strony
264
EAN
9780195167207
ISBN
0195167201
Enbook ID
04516084
Waga
530
Wymiary
163 x 240 x 21

Pełny opis

Global Strategy deals with the question of how firms can compete in a global environment. Andrew Inkpen and Kannan Ramaswamy examine the issues considered central to the study of strategic management in a global context, such as the nature of global advantage, strategic alliances, competing in emerging markets, international corporate governance, global knowledge management, and ethical issues in international business. By integrating academic research with practical examples and case studies the book informs students and managers of global business about a diverse set of important strategic issues.

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