Książka Global Organizations Richard Pettinger

Global Organizations

Język: Angielski
Oprawa: Miękka
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-20 dni
56.67
This book offers a fast track route to understanding the organizational, economic and managerial pre...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2002
strony
138
EAN
9781841122373
ISBN
1841122378
Enbook ID
05094608
Waga
140
Wymiary
131 x 183 x 9

Pełny opis

This book offers a fast track route to understanding the organizational, economic and managerial pressures and constraints in managing global activities. It covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility. It contains examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett. It also includes a glossary of key concepts and a comprehensive resources guide.

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