Książka Global Competitiveness William Philip Wall

Global Competitiveness

Ten Things Thai Businesspeople Should Know

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 10-13 dni
310.68
This book discusses the aspects of global competition in terms of the strategies that could be appli...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2022
strony
97
EAN
9789811677540
Enbook ID
38573577
Waga
342
Wymiary
155 x 235 x 12

Pełny opis

This book discusses the aspects of global competition in terms of the strategies that could be applied to improve the competitive position of businesses and consolidate gains particularly in the Thai market. The book is composed of 10 chapters focusing on topics related to business strategy, such as competition, marketing, innovation, utilizing information, technology, human resources, strategic alliances, customer service, implementation, monitoring and evaluation of strategies, and corporate social responsibility. This book will serve as a useful guide for those already in business in Thailand as well as for businesses that hope to expand their existing operations in Thailand to the global market.

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