Książka General Electric. Corporate Strategy Analysis Kathrin Metzger

General Electric. Corporate Strategy Analysis

Język: Angielski
Oprawa: Miękka
Wydawca: Grin Publishing
Dostępność: Dostępna u dostawcy
Wysyłamy za 5-8 dni
72.01
Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Pla...

Informacje o książce

Język
Angielski
Oprawa
Książka - Miękka
Data wydania
2014
strony
26
EAN
9783656832720
ISBN
3656832722
Enbook ID
09126512
Wydawca
Waga
45
Wymiary
148 x 210 x 2

Pełny opis

Seminar paper from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 58, Loughborough University, language: English, abstract: The following report will focus on analyzing the corporate strategy of General Electric (from this point on referred to as GE) during the period of Jeffrey Immelt as CEO of GE more specifically from 2005 until present. It will look into what GE s corporate strategy is and its suitability in terms of environment, capabilities and stakeholder expectations. The time period was chosen to show how the six-part growth process was introduced and implemented through different strategies.

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