Gamification model for SME

Name: Gamification model for SME
Brand: Scholars' Press
SKU: 9783639515930
Price: 251.02 PLN
Availability: InStock

Autor: Nuno Manuel Teotónio, José Luís Reis

Język:

Oprawa: Miękka

Wydawca: Scholars' Press

Dostępność: Na zamówienie

Wysyłamy za 17-27 dni

251.02 zł

Gamification could be a useful marketing technique that involves the use of game elements and design...

Informacje o książce

Autor

Nuno Manuel Teotónio, José Luís Reis

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2018

strony

EAN

9783639515930

Enbook ID

20154291

Wydawca

Scholars' Press

Waga

145

Wymiary

152 x 229 x 6

Pełny opis

Gamification could be a useful marketing technique that involves the use of game elements and design in real-life contexts. This book seeks to understand the benefits that can accrue to organizations using gamification techniques in developing meaningful experiences and relationships with brands and their target market. In this line of thinking, this approach adds value to users, as well as to organizations by increasing their engagement. To achieve it, this book proposes a model for SME based on the different strategies used to stimulate, promote and influence the different target audiences, with the purpose of obtaining a resulting gamification strategy.

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