Książka Fundraising Fundamentals James M. Greenfield

Fundraising Fundamentals

A Guide to Annual Giving for Professionals and Volunteers

Język: Angielski
Oprawa: Twarda
Dostępność: Dostępna u dostawcy
Wysyłamy za 14-21 dni
249.71
"Fund-Raising Fundamentals", Second Edition is a step-by-step guide to the fundamentals of fund rais...

Informacje o książce

Język
Angielski
Oprawa
Książka - Twarda
Data wydania
2002
strony
600
EAN
9780471209874
ISBN
0471209872
Enbook ID
04888586
Waga
1052
Wymiary
167 x 237 x 42

Pełny opis

"Fund-Raising Fundamentals", Second Edition is a step-by-step guide to the fundamentals of fund raising, with practical how-to advice on the basic methods and techniques, necessary to carry out successful annual giving campaigns. It provides guidelines for all aspects of the fund-raising process, including direct mail solicitation, telemarketing, renewals, membership drives, special events, and volunteer fund-raising. This updated edition incorporates three new skill areas advanced telephone and telemarketing skills, soliciting from corporations, and Internet techniques that have become a part of traditional annual giving programs everywhere. Real-world examples and case studies, checklists, charts, and sample documents round out this comprehensive, easy-to-use guidebook.

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