Financial Times Essential Guide to Developing a Business Strategy, The

Name: Financial Times Essential Guide to Developing a Business Strategy, The
Brand: PEARSON Education Limited
SKU: 9781292002613
Price: 80.42 PLN
Availability: InStock

How to Use Strategic Planning to Start Up or Grow Your Business

Autor: Vaughan Evans

Język:

Oprawa: Miękka

Wydawca: PEARSON Education Limited

Dostępność: Dostępna u dostawcy

Wysyłamy za 5-8 dni

80.42 zł

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that i...

Informacje o książce

Autor

Vaughan Evans

Język

Angielski

Oprawa

Książka - Miękka

Data wydania

2013

strony

264

EAN

9781292002613

ISBN

1292002611

Enbook ID

01340027

Wydawca

PEARSON Education Limited

Waga

332

Wymiary

141 x 213 x 18

Pełny opis

Want to take your company to the next level? You need a roadmap, a strategy. Preferably one that is simple, workable and saleable. This book provides you with just that. It sets out a straightforward strategy development process, the 'Strategy Pyramid', and guides you through it. It uses a lively central case study throughout, as well as drawing on examples of how real businesses have developed winning strategies. Whether you are intent on growing your business, or setting out on your start-up, this book offers an uncomplicated, practical and readable guide on how to get the strategy you need for your business to succeed. It offers sound advice on the following areas: * Setting goals and objectives * Forecasting market demands * Gauging industry competition * Tracking competitive advantage * Targeting the strategic gap * Bridging the gap with business strategy * Bridging the gap with corporate strategy * Addressing risk and opportunity The FT Essential Guide to Developing a Business Strategy will help businesses of all sizes to chart and realise their growth ambitions.

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Financial Times Essential Guide to Developing a Business Strategy, The

How to Use Strategic Planning to Start Up or Grow Your Business

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